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New Guidelines for Green Advertising

Posted on October 2, 2008
Written by Ian Richler and Lori Rogers

Avoid “greenwashing” and make claims you can actually back up.

With just about every company claiming to be greener than the next, consumers can be forgiven for being confused. Recently the federal Competition Bureau and the Canadian Standards Association teamed up to produce guidelines aimed at avoiding "greenwashing" — whereby advertisers, either intentionally [...]

The Banning of the Bottle

Posted on October 2, 2008

Can the bottled water industry survive London, Ont.’s decision to place a ban on the packaged beverage?

On August 19, London, Ont. became the first Canadian municipality to eliminate the purchase and sale of single-use bottled water at a number of city-owned facilities. In the past year, several major U.S. cities, including Minneapolis, Ann Arbor, Seattle, Los Angeles and Chicago, have taken the plunge [...]

High Court Water Buzz

Posted on August 4, 2008
Written by Ian Richler

Supreme Court rejects fly-in-water claim.

One summer evening in 1928, a woman in Paisley, Scotland found a decomposed snail in her ginger beer. She sued the maker of the drink and took her case all the way to the House of Lords, the highest court in Britain. What followed was one of the most important decisions in legal history, because it established [...]

Expanding Their Eco-Imagination

Posted on July 4, 2008

GE promises to reduce global water use through its "ecomagination" strategy.

As part of an expansion to its "ecomagination" strategy, the General Electric Co. (GE) announced on May 28 that it would reduce its global water use by 20 per cent by 2012, equalling approximately 7.4 billion litres of water saved. According to Kin Warburton, a media spokesperson for GE Canada, the [...]

Why Blue is the New Green

Posted on May 4, 2008

Consumer products company says Canadians need to cut water use in half.

According to one of the world's largest consumer products companies, Canadians are huge water wasters, second only to Americans, and most of us don't even realize it. On April 16, Unilever Canada launched GO BLUE, a campaign designed to encourage Canadians to do a better job conserving water. "Water [...]

Remarkable Natural Filtration

Posted on May 4, 2008
Written by William Shotyk

A cause for celebration and opportunity for education in Elmvale, Ontario.

After oxygen, water is our most important molecule — the source of all life on Earth and the key to all great civilizations. But clean water for drinking is in short supply and under threat worldwide because of population growth and pollution. Abundance and scarcity, drought and flood, waste and want; [...]

Managing Municipal Risks

Posted on March 4, 2008
Written by Robert B. Warren

The Safe Drinking Water Act, 2002 and public/private arrangements.

The Safe Drinking Water Act, 2002 (SDWA) imposes significant obligations on municipalities for the operation of their drinking-water systems. With those obligations come risks, including the risk of substantial fines and the imposition of an array of administrative penalties. The obvious questions for [...]

Spending to Save

Posted on March 4, 2008
Written by Paul Cannata

The City of Toronto’s WaterSaver Program boasts promising results, but will it sustain?

It is without a doubt one of the most pressing issues facing cities throughout North America today, and for most urban dwellers, be them residential or commercial, it is given hardly a second thought. In the City of Toronto, the average annual demand of water per day is 1.24 million cubic metres — [...]

State of the Industry: Into the Looking Glass

Posted on January 2, 2008
Written by Kevin Wong

Expect many of last year’s trends to continue in 2008.

As unique as 2007 was for many in this industry, 2008 will follow with some of the same trends observed last year. Consider the last quarter of 2007 just the tip of the iceberg for what may come in 2008. As daunting as that sounds, putting things into perspective and preparing for the changes will help [...]

The U.S. Invasion

Posted on January 1, 2008

Canada’s water market seen as growth area

With Canada's infrastructure crumbling and so many water and wastewater treatment plants in need of upgrading, there is little wonder that U.S. companies are eyeing Canada as a place for expansion. There are a number of catalysts for companies from the U.S. to be interested in Canada. For starters [...]
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